Imho all it takes is for people to buy the hype.
I have lots of ‘elite’ cuts… so elite that nobody else even has any, are they good? Meh. Idk but I say they are ‘leet cuts so they must be. If the question is ‘what makes a super popular cultivar’ then it’s partly the name, party hype and sometimes partly actual note worthy attributes. Quality and scarcity are what normally defines something as ‘elite’ though most times anything claimed as ‘elite’ is neither.
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