I grow almost exclusively using ebb and flow gardens, and I recently stopped using rockwool cubes because of cost. I decided I wanted something cheap and easy, but could be picked up from the local hardware store. I have returned to the trusty old vermiculite/perlite mix, and my gardens haven’t suffered whatsoever. That’s my suggestion.
But lava rock is also an excellent medium for ebb and flow, so you can’t go wrong there. I’ve even used those glass beads they sell in the arts and crafts stores, because a bunch were gifted to me, and those actually worked well. Expanded clay balls, as already mentioned. There are some really good options. Rockwool used to always be about convenience for me. Always. Not now, though, because I’ve had to tighten my belt, and rockwool cubes aren’t exactly cheap.