Yep, you kids with yer new fangled breakfast cereals! 
The only real prizes I remember from being a kid were in Cracker Jack. When I was a really little kid, I recall the “prize” being a little printed paper booklet. 
(They were cool as hell and kids were thrilled with them for a minute or two!) The company jingle was “Candy-coated popcorn, peanuts and a prize.” I thought they were really just cracker jack!
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Cracker Jacks in the 70’s had whistles, tops, little plastic ‘pinball’ games…
If all you got was paper/tattoos-- you aint as old as you think!!!
Cereal had Hotwheels, mini barbies etc… stuff you get at McDDonalds now!
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I remember when plastic toys first showed up in Cracker Jack, and, of course, that kind of thing expanded into other realms like breakfast cereals. Hershey Bars were a nickel at the time. Something I don’t remember is phone calls being a nickel, but I believe they were once.
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(@Lady.Zandra63, I don’t actually remember this happening! HA!)
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A banned Bud Light Commercial–too funny!!
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I mean…damn.
“I smell like poop and flowers now”
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