I’ve lately checked multiple LED producers to find out whether or not they are misleading consumers by labelling their products incorrectly. It seems to me that (with rare exceptions) it has became an industry standard…
https://www.mars-hydro.com/ Multiplier 6,6x (at least they are not using letter W in their labels)
https://www.ledtopplus.com/ Multiplication factor 5x (using W in their labelling system)
https://easygrowlighting.eu/ Multiplier 1,65 - 2,5x (not using W in their labelling)
https://www.viparspectra.com Multiplier 2,3x (using W in their labels)
https://fluence.science/ very rare exception - not using numbers or watts in product labels, input power is very prominent in tech description