For sure, seems like a cool company. I just hate when companies just tell you about the ‘features’ and you have to dig and dig to find out what a product actually is, where it came from, what’s the story. But I know I’m not the average consumer… It seems like an awesome story! I wish there were pictures of where they got the salt from, drone shots of the Sea of Cortez, videos of people harvesting it, etc.
My buddy used to work for a company that sold reclaimed teak and other wood from SE Asia. Amazing stories of this old growth teak and where it was used, how it was salvaged and turned into decks and siding, etc. On the website there was one line that said something like “reclaimed from vintage buildings”. The rest talked about how “durable” and “sustainable” and “gorgeous” it is. It’s like, yeah, people know that teak is a great wood. Tell us the story! Nobody else has that! “The customer wants durable wood. How will they know the wood is durable, if we don’t tell them it is?”. Straight out of a 1970s playbook of door-to-door vacuum cleaner salesmen.
It’s like if someone tried to sell you a bottle of wine and they just talk about how great it is. This wine is the best. It has more antioxidants. The latest studies show this wine prevents cancer better than the rest. It won an award.
Ok, now I’m ranting haha.
I like this picture